IT desk technicians are often the first port of call for a client who is experiencing technical issues, and they should act as an extension of the brand. As a consumer, if you have a negative experience with an operator that takes your call, this affects the way you view a brand, and it may persuade you to look elsewhere. Desk technicians should be polite, patient and courteous, and they should also be able to clarify situations and provide useful information and advice.

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